The auction results provide a rich set of information on both the concepts and on the bidders.

The graphs below show sample results for a simple 3 item, 3 person auction.





These results (and others) provide a new insight consensus valuation. By analyzing the bids, it is possible to see which concepts were most valued, which were most clearly valued, which concepts captured people’s attention, and how much consensus there is among the group. These results are not the last word in prioritization but are a very effective way of understanding what is valued, by whom, and why – insight that often contradicts the response people give to the same questions when asked directly.