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Description of a Persona
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May 10 2007, 10:03 PM EDT
laschmitt
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seatbelt.
seat-belt.
Bob always accelerates quickly and drives above the speed limits. He maneuvers around slower vehicles and other obstacles that impede his progress…Persona Description Persona – ‘Accident Avoider’: A ‘skills’ driver who is at the center
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(Word count: 728)
Apr 29 2007, 10:54 AM EDT
laschmitt
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the Persona
Even the difference between these narrative descriptions is striking. The persona model is context free. It addresses the ‘why’ and is outcome and experience based. The alternatives are attribute based, context dependent and say nothing about ‘why’But the Persona description goes beyond
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(Word count: 727)
Apr 29 2007, 10:53 AM EDT
laschmitt
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The structured description of a persona details the specific items that are important to the persona and the specific ways the persona makes decisions. It
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(Word count: 726)
Apr 29 2007, 10:43 AM EDT
laschmitt
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Bob is a mid-30’s male who owns a high performance, European sports car. When he gets in to drive, he always makes sure everything (seat,
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Apr 8 2007, 2:47 PM EDT
laschmitt
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A persona description can be represented in several different ways.
<picture of the Escapist Persona>
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(Word count: 15)
Apr 8 2007, 2:44 PM EDT
laschmitt
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laschmitt
Apr 8 2007, 2:44 PM EDT for: no reason given
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The Inovo Way
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Process & Methods
Process Framework
Knowledge Framework
Opportunity Discovery
Solution Creation & Assessment
Personas
Cognitive Models and Adoption Behavior
Creating Personas
Description of a Persona
How do personas represent the entire customer population?
Persona Adoption Model
Personas vs. Customer Segmentation
Using Personas for Innovation
Why Personas?
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