During any process of discovering unmet needs and desires, it quickly becomes clear that:

• 90% of what is you need to know is not written down – it’s inside people’s heads,
• 90% of what’s inside people’s heads they can’t articulate, and
• 90% of what people say isn’t captured and used.

The implication is that the bulk of meaningful knowledge falls through the cracks. Inovo's Elicitation and Synthesis tools are designed to close these gaps. These are tools to uncover and capture the tacit and explicit knowledge held by individuals. They help to detect meaningful patterns in the raw data and to synthesize a holistic picture.

• Individual Engagement Tool - Interview tools and methods using laddering, pyramiding, metaphor elicitation and LOCA (Latent Observation Constant Annoyance) to uncover tacit knowledge and experience from individuals
  
• Community Member Profiling Tool - A means to capture, organize and synthesize engagement dialogs
• Opportunity Mapping Tool - A system to map needs and desires into meaningful patterns from individual profiles. This includes identifying the relevant effect, experience and outcome dimensions essential to creating value.