FitBit - History Page - The Process of Innovation

	Date/Time	Made By	Edit Note	Type	Scope
	Oct 9 2008, 7:49 PM EDT	laschmitt		edit	259 words added
Change: The FitBit will be a highly successful product. Its key innovation is to change health attention from exercise to activity. With the capability of 24/7 View changes from previous version. (Word count: 1066)
	Oct 9 2008, 9:26 AM EDT	laschmitt		edit	106 words added 1 word deleted
Change: who already has and uses a number of hi-tech monitoring devices, the uniqueness would be relatively low. The relevance is high (this is a top concern)and the ubiquity would also be high since these personas would be motivated to use the device on a regular and continuous basisFor the View changes from previous version. (Word count: 807)
	Oct 9 2008, 9:20 AM EDT	laschmitt		edit	147 words added 1 image added
Change: These postulated activity personas represent the various motivations, both positive and negative, people have with regards to knowing and understanding personal activity and its relevance to health and/or other aspects of peoples lives.URU Assessment The uniqueness, relevance and ubiquity levels of the FitBit for each persona Opinion and Outlook View changes from previous version. (Word count: 701)
	Oct 9 2008, 8:56 AM EDT	laschmitt		edit	138 words added 6 words deleted
Change: What are the different personas that are relevant to personal activity, health and wellness. The first thing to note is that by expanding the context View changes from previous version. (Word count: 556)
	Oct 9 2008, 8:36 AM EDT	laschmitt		edit	152 words added
Change: connections can be created and maintained?Integration - how difficult is it to switch between and/or manage the different 'modes' of device and data activity?These effects are what people respond to.Community Needs and DesiresPossible PersonasURU AssessmentOpinion and OutlookOverall prognosis View changes from previous version. (Word count: 424)
	Oct 9 2008, 8:15 AM EDT	laschmitt		edit	171 words added 5 words deleted
Change: The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website View changes from previous version. (Word count: 280)
	Oct 9 2008, 8:11 AM EDT	laschmitt		edit	85 words added 1 word deleted 1 image added
Change: and wirelessly syncs to a computer so that you can see how active you have been throughout the day or even when sleeping. According to their website, FitBit lets you ask, and answer, questions such as:Did I get enough exercise today? How many calories did I burn? Am View changes from previous version. (Word count: 111)
	Oct 9 2008, 8:06 AM EDT	laschmitt		edit	12 words added 4 words deleted
Change: DescriptionFitBit ofis thea 'thing'small, wearable device that monitors and tracks your activity. Technology Effects Community Needs and DesiresPossible PersonasURU AssessmentOpinion and OutlookOverall prognosis View changes from previous version. (Word count: 27)
	Oct 9 2008, 8:04 AM EDT	laschmitt		edit	19 words added 1 image added
Change: Description of the 'thing'Technology Effects Community Needs and DesiresPossible PersonasURU AssessmentOpinion and OutlookOverall prognosis View changes from previous version. (Word count: 19)
	Oct 9 2008, 8:03 AM EDT	laschmitt	Moved from: Before Market Research	move	No content added or deleted.
Change: Moved by laschmitt Oct 9 2008, 8:03 AM EDT
	Oct 9 2008, 8:02 AM EDT	laschmitt		create	No content added or deleted.
Change: Created by laschmitt Oct 9 2008, 8:02 AM EDT for: no reason given