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FitBit
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Oct 9 2008, 7:49 PM EDT
laschmitt
edit
259 words added
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The FitBit will be a highly successful product. Its key innovation is to change health attention from exercise to activity. With the capability of 24/7
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(Word count: 1066)
Oct 9 2008, 9:26 AM EDT
laschmitt
edit
106 words added
1 word deleted
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who already has and uses a number of hi-tech monitoring devices, the uniqueness would be relatively low. The relevance is high (this is a top concern)and the ubiquity would also be high since these personas would be motivated to use
the device on a regular and continuous basis
For the
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(Word count: 807)
Oct 9 2008, 9:20 AM EDT
laschmitt
edit
147 words added
1 image added
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These postulated activity personas represent the various motivations, both positive and negative, people have with regards to knowing and understanding personal activity and its relevance to health and/or other aspects of peoples lives.
URU Assessment
The uniqueness, relevance and ubiquity levels of the FitBit for each persona
Opinion and Outlook
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(Word count: 701)
Oct 9 2008, 8:56 AM EDT
laschmitt
edit
138 words added
6 words deleted
Change:
What are the different personas that are relevant to personal activity, health and wellness. The first thing to note is that by expanding the context
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(Word count: 556)
Oct 9 2008, 8:36 AM EDT
laschmitt
edit
152 words added
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connections can be created and maintained?
Integration - how difficult is it to switch between and/or manage the different 'modes' of device and data activity?
These effects are what people respond to.
Community Needs and DesiresPossible PersonasURU AssessmentOpinion and OutlookOverall prognosis
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(Word count: 424)
Oct 9 2008, 8:15 AM EDT
laschmitt
edit
171 words added
5 words deleted
Change:
The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website
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(Word count: 280)
Oct 9 2008, 8:11 AM EDT
laschmitt
edit
85 words added
1 word deleted
1 image added
Change:
and wirelessly syncs to a computer so that you can see how active you have been throughout the day or even when sleeping. According to their website, FitBit lets you ask, and answer, questions such as:
Did I get enough exercise today?
How many calories did I burn?
Am
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(Word count: 111)
Oct 9 2008, 8:06 AM EDT
laschmitt
edit
12 words added
4 words deleted
Change:
Description
FitBit
of
is
the
a
'thing'
small, wearable device that monitors and tracks your activity.
Technology Effects Community Needs and DesiresPossible PersonasURU AssessmentOpinion and OutlookOverall prognosis
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(Word count: 27)
Oct 9 2008, 8:04 AM EDT
laschmitt
edit
19 words added
1 image added
Change:
Description of the 'thing'
Technology Effects
Community Needs and Desires
Possible Personas
URU Assessment
Opinion and Outlook
Overall prognosis
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(Word count: 19)
Oct 9 2008, 8:03 AM EDT
laschmitt
Moved from: Before Market Research
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No content added or deleted.
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Moved by
laschmitt
Oct 9 2008, 8:03 AM EDT
Oct 9 2008, 8:02 AM EDT
laschmitt
create
No content added or deleted.
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Created by
laschmitt
Oct 9 2008, 8:02 AM EDT for: no reason given
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