Ideation tools are ones that support and facilitate the creative brainstorming and idea creation process. These consist of the following.

• Springboard - A structured and dynamic presentation of 'all that is known', using persona definitions and technology maps, to bring the entire internal community up to the same level of knowledge.
  
• GOES Ideation Session - Creation of new ideas and concepts using the Generate - Organize - Expand - Select technique that results in relevant, focused and high potential concepts
  
• Storyboarding - Visualizing a future with the new concept. Understanding the user experience before the product or service exists
  
• Design Burst - Collaborative concept design using charrette-based methods

Ideation is an important component of the innovation process but creative energy needs to be focused and directed towards the important issues. These tools provide the mechanism to provide this focus.