Change: rationality and experiences as the source of value.The realization that models are necessary and useful but that there is no ‘one true model’. The understanding that, as an abstraction of reality, all models are wrong to one extent or another. A useful   View changes from previous version. (Word count: 2847)

Change: After the dozens of innovation initiatives with dozens of companies in dozens of industries with every market and technology imaginable; after the hundreds of books,   View changes from previous version. (Word count: 2847)

Change: Even in the most analytic, business to business situations, individuals matter. If a new solution doesn’t satisfy their true needs and desires, it will not   View changes from previous version. (Word count: 1948)

Change: Twelve months later they abandoned it. What Went Wrong How often do corporations undertake a new initiative only to abandon it the first time the   View changes from previous version. (Word count: 1066)

Change: This is a challenging situation with more questions than answers: How does one take meaningful action? How can competition or alternative claims be compared? How   View changes from previous version. (Word count: 589)