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Apr 8 2007, 2:54 PM EDT (current) laschmitt 46 words added
Apr 8 2007, 2:51 PM EDT laschmitt

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Needs and desires drive future adoption, value and ultimately innovation. Desire is often a more powerful force than need. Just looking at 'points of pain' or 'problems to solve' often misses some of the most vauable sources of value, tapping into people's desire for new experiences.