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| Version | User | Scope of changes |
|---|---|---|
| Mar 3 2009, 11:10 AM EST (current) | laschmitt | 2 words added |
| Mar 1 2009, 9:53 AM EST | laschmitt | 130 words added, 38 words deleted |
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February 2009. Inovo releases a new version of its Mind-of-the-Customer(TM) (MoC) tool that lets companies simulate customer response to new products or services before the product or service exists. With the MoC tool, companies can test new concepts when they are in the idea stage and test them with different types of future customers. The MoC tool is the first of its kind to capture qualitative customer motivations and behavior in a software model of the customer that can be used to simulate and predict customer responses to new, yet to be built, products and services.
The following lists some of the areas where Inovo's MoC tool has been recently used to predict customer response to specific new product, service, promotion, business model and other concepts:
Inovo’s Mind of the Customer (MoC) method and tools allow an organization to gain insight into the behaviors of future customers by understanding their underlying perceptions and motivations. The MoC uses primary customer research, consisting of in-depth, structured engagements with targeted individuals in the relevant community, and captures both the explicit and tacit information from these interviews to construct a detailed set of models of customer ‘personas’ that represent the motivational segments of future demand.
The persona models are captured using software that allows the testing of new concepts to see the customer's response. In this way, new ideas for products, services, promotion, business models and virtually any other aspect of a new offering and its promotion can be tested in a common, structured, reliable and systematic way before it is rolled out. Competitive and existing offerings can also be tested against the same software persona models to see how new concepts stack up.
The advantage of the MoC over ‘Voice of the Customer’ and other methods is that it captures the essential, qualitative elements of what drives customer demand in a way that allows consistent, repeat, and rigorous relative comparisons of alternatives. Because the personas are coded as inputs to the MoC software, they cannot be incomplete or inconsistent. The same structure and inputs are used consistently to evaluate all alternatives. This is the first tool available that enables the traditionally qualitative and interpretive aspects of customer motivation to be treated in a structured and rigorous manner.
For more information on Inovo's Mind of the Customer method and tool, please contact Inovo technologies.
February 2009
The following lists some of the areas where Inovo's MoC tool has been recently used to predict customer response to specific new product, service, promotion, business model and other concepts:
- Automotive safety
- Operating room
- Sanitization and cleanliness
- Home networks
- Agriculture
- Industrial Coatings
- Cell phones
- Personal mobility
- Pickup truck powertrain
Inovo’s Mind of the Customer (MoC) method and tools allow an organization to gain insight into the behaviors of future customers by understanding their underlying perceptions and motivations. The MoC uses primary customer research, consisting of in-depth, structured engagements with targeted individuals in the relevant community, and captures both the explicit and tacit information from these interviews to construct a detailed set of models of customer ‘personas’ that represent the motivational segments of future demand.
The persona models are captured using software that allows the testing of new concepts to see the customer's response. In this way, new ideas for products, services, promotion, business models and virtually any other aspect of a new offering and its promotion can be tested in a common, structured, reliable and systematic way before it is rolled out. Competitive and existing offerings can also be tested against the same software persona models to see how new concepts stack up.
The advantage of the MoC over ‘Voice of the Customer’ and other methods is that it captures the essential, qualitative elements of what drives customer demand in a way that allows consistent, repeat, and rigorous relative comparisons of alternatives. Because the personas are coded as inputs to the MoC software, they cannot be incomplete or inconsistent. The same structure and inputs are used consistently to evaluate all alternatives. This is the first tool available that enables the traditionally qualitative and interpretive aspects of customer motivation to be treated in a structured and rigorous manner.
For more information on Inovo's Mind of the Customer method and tool, please contact Inovo technologies.
February 2009
