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Dec 23 2007, 8:38 AM EST
laschmitt
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Dec 23 2007, 8:38 AM EST
Apr 6 2007, 11:39 AM EDT
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Apr 6 2007, 11:31 AM EDT
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people behave the way that they do. The motivation behind people’s behavior includes both rational and emotional elements – which are often unknown even to
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Apr 6 2007, 11:10 AM EDT
laschmitt
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The Inovo Way
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Process & Methods
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Personas
Cognitive Models and Adoption Behavior
Creating Personas
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How do personas represent the entire customer population?
Persona Adoption Model
Personas vs. Customer Segmentation
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Why Personas?
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