Change: sub-concious.sub-conscious. This knowledge is not easily gotten because it is tacit, hidden and not readily articulated. It is the process of obtaining this knowledge and synthesizing it in ways that provide the deep insight into the minds of future customers that is the focus of customer understanding.In   View changes from previous version. (Word count: 259)

Change:  Persona-based Customer Understanding Capture the essence of the customer Find unmet needs & desires Understand adoption dynamics Create compelling new concepts Test ideas before developing Make the qualitative explicit   View changes from previous version. (Word count: 29)

Change: Created by laschmitt Sep 6 2007, 7:01 AM EDT for: no reason given