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Apr 18 2008, 8:09 AM EDT
laschmitt
Rename
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Renamed from Customer Understanding by
laschmitt
Apr 18 2008, 8:09 AM EDT for: Rename
Dec 19 2007, 1:17 PM EST
laschmitt
edit
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sub-concious.
sub-conscious.
This knowledge is not easily gotten because it is tacit, hidden and not readily articulated. It is the process of obtaining this knowledge and synthesizing it in ways that provide the deep insight into the minds of future customers that is the focus of customer understanding.In
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(Word count: 259)
Dec 19 2007, 1:17 PM EST
laschmitt
edit
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The answers to these questions are not easy because the information and knowledge that is most important is inside the heads of people who you
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(Word count: 259)
Dec 19 2007, 8:48 AM EST
laschmitt
edit
29 words added
Change:
Persona-based Customer Understanding
Capture the essence of the customer
Find unmet needs & desires
Understand adoption dynamics
Create compelling new concepts
Test ideas before developing
Make the qualitative explicit
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(Word count: 29)
Dec 19 2007, 8:47 AM EST
laschmitt
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Renamed from Persona Modeling by
laschmitt
Dec 19 2007, 8:47 AM EST for: Rename
Sep 6 2007, 7:01 AM EDT
laschmitt
create
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Change:
Created by
laschmitt
Sep 6 2007, 7:01 AM EDT for: no reason given
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