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[taken from Opportunity Assessment] Opportunity Assessment
The Opportunity Assessment process is undertaken once a significant opportunity has been identified (i.e. an accepted Opportunity Profile has emerged from the Opportunity Discovery process). The input into an assessment is a completed Opportunity Profile that defines the opportunity in terms of the collected knowledge about community unmet needs and desires, technology possibilities and potential and existing solutions. The purpose of the assessment is to develop the knowledge needed to make a decision as to whether this opportunity should become a business.

The following diagram shows the steps in the opportunity assessment process.

Opportunity Assessment Process
Opporunity Assessment Process

This process typically takes 2-3 months and involves the following activities:
  • Building a community of individuals who are relevant to understanding the details of the opportunity
  • Holding detailed, in-depth engagements with a number (15 - 30 or more) of these individuals
  • Developing the customer personas from the knowledge gathered in these engagements
  • Holding an ideation session to create potential solution concepts
  • Modeling concept adoption using the persona models
  • High level market research to gage total available market sizes
  • Opportunity triangulation to analyze potential business potential and NPV model



laschmitt
laschmitt
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