All of us have experienced the thrill of discovery. It is one of the most exciting and compelling experiences that one can have. The discovery of a new web site, a new person, a foreign destination, an unknown product, a panoramic view - all of these are thrills that we relish and share with others. Discovery is part of the human experience.

For an organization, discovery is equally compelling, exciting and important. New opportunities are what drives growth and the creation of new value. Unfortunately, all too often, organizations ignore the process of how they discover and leave it to the chance, serendipitous moment. All too often, organizations chase opportunities that turn out to be false ones and end up spending time and resources on dead ends. It doesn't have to be this way.

Imagine being able to identify new opportunities outside your current business focus that you know are significant and relevant. Imagine knowing that you have explored all of the nooks and crannies of a new domain and have found the best opportunities. Imagine creating literally hundreds of potential opportunities and having a reliable method for identifying the few that are the most important.

All of these things are possible using a structured process of Opportunity Discovery.

Problems and Issues in Opportunity Discovery

Features and Attributes of the OD Process

Results and Outcomes of the OD process