The New Age of Innovation: Driving Cocreated Value Through Global Networks
C.K. Prahalad, M.S. Krishnan
McGraw-Hill; April 8, 2008

Summary

This is not a book about innovation. It is a book about operational excellence.

Rating and Opinion

(out of 5)

A few years ago there was a commercial that created quite a controversy in the advertising world. The commercial was for a product called ‘Head-on’, a headache relief substance. The entire commercial consisted of the repetition of the phrase ‘Head-on, apply directly to the forehead’ about a zillion times (at least it seemed that many). It was advertising distilled to its essence – repeat something often enough and people will believe it. You get the same feeling reading this book. Repeat the phrase N=1 R=G, and the term ‘co-creation’ often enough, then it must be true and it must be important. In the first 4 chapters (as much as I could tolerate counting) the terms N=1 or R=G occurred on average 4 times per page! Surely the editor must have been either asleep or intimidated by 'the name - Prahalad'.

Quotes

Notable quotes you may want to remember or reference.

Related

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Footprint

• Number of pages
• Thought Level: X%
  (100% = above-average pop business book; 50% = typical pop business - skimmable; 150% = a fair slog - a textbook; etc.)
• Time to Read: in Hours (= # words * Conceptual Difficulty / 12,000 words/hour)
  (Note: 200 words/min is an average person's reading rate. Adjust up or down if you read faster or slower.)
• Content Density: Y% (Poor, Fair, Good, Excellent)
• Interest Factor: (Low, Med, High, Very High)