Location: Persona Adoption Model

Discussion: Persona Marketing and Probabilistic Persona BehaviourReported This is a featured thread

Category: Discussion Forum / General Discussion
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Posted Anonymously
Persona Marketing and Probabilistic Persona Behaviour
Nov 24 2008, 1:42 PM EST | Post edited: Nov 24 2008, 1:42 PM EST
Your adoption model is good work. I use Personae to identify future expertise required and then compare it to the expertise available to a company, either internally or across their value stream. Creativity is good but if innovation is the goal then creative ideas have to be supported by stories and processes and the expertise required to make them work.

Let's get past Cooper--Persona masks have been around since the dawn of time http:/numerati.wordpress.com

Personae are not market segments and if you treat them as masks that represent stories and behaviours that can be picked up or discarded then you get results very quickly. http://personati.wordpress.com/2008/11/23/storyboard-prediction-and-persona-marketing/

Cheers,
Nick
www.scenario2.com Do you find this valuable?    

Posted Anonymously
1. Past Cooper Persona url should be http://numerati.wordpress.com
Nov 24 2008, 1:44 PM EST | Post edited: Nov 24 2008, 1:44 PM EST
Past Cooper Persona url should be http://numerati.wordpress.com Do you find this valuable?